15 Most Popular Singapore Youtubers
Days before YouTube, people in Singapore consumed video content mainly via local and international television broadcasts. Most of them were movies, dramas, news, variety shows and more. There were no such things as “unboxing”, “review”, “travel vlogs”, “reaction” types of videos from Singapore YouTubers for viewers to enjoy at their own schedule.
With YouTube’s rapid growth, it has now 2 billion monthly global users and is also Singapore’s most active social media platform. With USD 5.5 billion revenue generated through advertising, it’s a highly popular platform for Singapore youtubers to generate content and capitalize on this opportunity.
Also called “key opinion leaders (KOLs)”, we have many good Singapore youtubers such as Jianhao Tan, Wah Banana, Night owl cinematics, publishing YouTube videos that garnered them from few thousand to a few million subscribers. These video genres ranges such as comedy, makeup, interviews, beauty, hacks and more.
Top Singapore Youtubers
We have conducted extensive research on the most popular YouTube channels in Singapore, below are the best 15 Singapore Youtubers sorted by number of active subscribers!
1. JianHao Tan
Video views: 1,155,100,914
Genre: Comedy, vlogs, skits
Currently, Jianhao Tan has the most YouTube subscribers in Singapore with more than 1 billion video views. Known for his listicles videos, such as “11 new students you’ll see in every school”, Jianhao Tan’s YouTube Channel revolves mainly on secondary school’s life, gaming, comedy sketches and more.
This quirky Singapore YouTube Channel was founded in 2012. Currently, Wah Banana publishes relatable comedy skits like “Types of people in Salon” and more. If you’re looking for videos that feature other Youtubers, Wah Banana also has “Zombie Outbreak” gaming sessions.
Video views: 384,544,467
Genre: Entertainment, beauty, hacks
Are you into reality lifestyle videos? With more than 1 million subscribers, this Singapore YouTube channel features a large variety of videos catered for fitness fanatic, beauty products review, useful home hacks, kitchen tips, and more.
Peggie Neo’s YouTube channel is all about Mukbang (eating broadcast) and lots of lots of food. This YouTuber has eaten many kinds of food in front of the camera: spicy fried chicken, mashed potatoes, fries, Indomie Mi Goreng, Burgers. With more than 500 videos upload, Peggie also has a prominent social media presence.
Also known as Night Owl Cinematics (NOC), the homegrown Singaporean YouTube Channel publishes a variety of videos including comedy sketches, lifestyle videos, reality shows, travel guides, and more. Ryan Sylvia also explores popular Singapore’s food on their YouTube Channel known as Food King. They have also collaborated with notable Youtubers such as JianHao Tan, Naomi Neo, and more.
Wanna get rich? This Singaporean Youtuber is all about financial trading of all sorts. Rayner publishes educational videos such as price action trading, forex trading, technical analysis, and more. With over 800 thousand subscribers, the YouTuber educates retail traders and other viewers.
Video views: 82,700,240
Genre: Entertainment, beauty, unboxing
TiffwithMi is a pair of Singaporean sisters named Tiffanie Lim and Michy Lim. Being 4 years old apart from each other, these YouTubers create shopping hauls and cheap deals videos like “TaoBao haul” and “Singapore Bugis street haul”. Having a prominent YouTube and Social Media presence, TiffwithMi has worked with numerous brands such as Iuiga, Klook, Daniel Wellington, and more.
You may have seen him before: Ridhwan had an acting role in Jack Neo’s Ah Boys to Men movie as an army recruit in 2012 before his YouTube career a year later. With more than 600k YouTube subscribers, Ridhwan publishes videos like parodies, vlogs, comedy skits, and more.
Naomi Neo started her social media career as a blogger in 2011 when she was around 15 years old. Shortly after, the Singaporean YouTuber has also been publishing YouTube videos on her channel ranging from comedy skits, vlogs on her personal life and pregnancy’s journey.
With more than 300k subscribers, Dee Kosh’s YouTube channel is all about comedic talk shows, celebrity interviews, and vlogs. He is currently managing some social media influencers such as Xinde Yap, Ben Tang, and more. In Aug 2020, the YouTuber became a trending topic for alleged sexual harassment of minors.
Started as a blogger, Wendy Cheng (also known as Xiaxue) has more than 100 YouTube videos on beauty tutorials and vlogs about her son (Dash). Known for her controversial topics, Xiaxue has become a household name that most Singaporeans know.
Trevor Tham founded the YouTube channel with Leonard Lau in 2013. The channel uploads videos such as short films, comedy sketches, travel vlogs, and more. Trevor also works closely with JianHao Tan’s company, Titan Digital Media, as a Creative Producer. Currently, the YouTuber has more than 200k subscribers.
Video views: 510,849,018
Genre: Makeup tutorial, lifestyle, travel vlog
Mongchin Yeoh (also known as Mongabong) is a lifestyle blogger and YouTuber in Singapore. Being a renowned social media influencer, Mongabong publishes video content catered mainly for Singaporeans such as makeup tutorials, skincare, beauty hacks, travel vlogs, and more.
The multi-talented Singaporean has directed 3 commercial movies such as “3 Peas in a Pod” and more. After leaving Singapore’s broadcaster Mediacorp in 2011, Michelle started her own media agency and other projects such as publishing YouTube video content. Her YouTube videos include humorous vlogs with different personalities such as Emily, a Singaporean blogger with an accent, and more.
A relatively new Singapore YouTube channel, Benzi project was founded by Singapore’s influencers, Benjamin Kheng, and Hirzi Zulkiflie. This dynamic and comedic duo has been generating lots of buzz with their humorous YouTube video skits and musicals such as “Unmanly Men”.
With the rising popularity of Youtubers and increasing demand for video content, Singaporeans are tuning in more frequently to local Youtubers instead of the national broadcaster. We have also seen an expansion of different video genres in the platform that audiences are enjoying now.
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